McDonald’s, KFC & Subway most visited Aussie restaurants



Source: Roy Morgan Single Source: April 2017 – March 2018, n = 15,067 Australians aged 14+.

New analysis from Roy Morgan exhibits over 17 million Australians aged 14+ (84.5%) purchase or eat take away meals whether or not from main quick meals retailers corresponding to McDonald’s, KFC or Subway or from the native fish and chips shop, pizza shop, comfort store or the like.

Although an growing variety of Australians are turning to the comfort of meal delivery services such as Uber Eats and Foodora which we covered in detail last week, conventional quick meals restaurants nonetheless maintain sway for giant numbers of Australians.

Old favorite McDonald’s is Australia’s main fast service restaurant with over half of Australians, or 52.7%, consuming at or having McDonald’s take away in a mean six months, virtually 12 proportion factors forward of second positioned KFC on 40.eight%.

Jostling intently for third place are three fast service restaurants at which slightly below a 3rd of Australians eat at or have take away in a mean six months with Subway on 30.eight% simply forward of each Hungry Jack’s on 29.zero% and Domino’s Pizza on 28.three%.

Top 10 Quick Service Restaurants eat at or have take away in a mean six months – 12 months to March 2018

Source: Roy Morgan Single Source: April 2017 – March 2018, n = 15,067 Australians aged 14+.

Generation Z most ‘hooked’ on McDonald’s & KFC

Analysing the main fast service restaurants by era exhibits that McDonald’s and KFC are the 2 prime fast service restaurants for all 5 generations. McDonald’s is most popular to KFC by between 11-13 proportion factors throughout the generations.

Patronage of main fast service restaurants is closely correlated to age with Generation Z the most more likely to eat at McDonald’s (67.three%) and KFC (56%) whereas Pre-Boomers are the least possible of the generations to eat at both. Only 26.5% of Pre-Boomers eat at McDonald’s and solely 15.1% eat at KFC.

Subway is the third most in style fast service restaurant for Pre-Boomers (14.eight%), Baby Boomers (21.three%) and Generation X (32.7%). Hungry Jack’s is available in third for Generation Y on 36.9% and Domino’s Pizza is third for Generation Z, on 42.2%.

Top 2 Quick Service Restaurants eat at or have take away in a mean six months by Generation – 12 months to March 2018


Source: Roy Morgan Single Source: April 2017 – March 2018, n = 15,067 Australians aged 14+.

Michele Levine, CEO, Roy Morgan, says new analysis exhibits the explosion of meal supply providers in recent times has barely impacted on Australians love of conventional quick meals retailers similar to McDonald’s, KFC, Subway and Hungry Jack’s:

“Over 17 million Australians eat take away meals and regardless of the burgeoning meals decisions out there in recent times McDonald’s stays clearly the most visited quick meals restaurant within the nation. Over half of Australians aged 14+ (52.7%) eat McDonald’s in a mean six months whereas conventional quick meals rival KFC is second on 40.eight%.

“Nearly a 3rd of Australians eat Subway, Hungry Jack’s or Domino’s Pizza meals in a mean six months and Domino’s Pizza is now the third most in style restaurant for the upcoming Generation Z.

“Other main quick meals retailers embrace Red Rooster, and the reigning 2017 Roy Morgan Customer Satisfaction Award Winner Grill’d. Over 10% of Australians eat Red Rooster or Grill’d in a mean six months.

“The persistently excessive buyer satisfaction efficiency for Grill’d is definitely delivering the gourmet burger restaurant an growing buyer base as a comparatively new entrant to the market. Grill’d opened its first store simply over a decade in the past in 2004 whereas different main quick meals chains have been in Australia because the 1980s (Domino’s Pizza and Subway) and even earlier.

“Advances in know-how imply ordering meals by way of an app in your cell phone is simpler than ever. To stay related when providers together with gourmet meals experiences are fairly actually at your fingertips fast service restaurants corresponding to McDonald’s, KFC, Grill’d, Domino’s Pizza and others want to know their clients and supply for his or her wants, needs and wishes higher than ever earlier than.

“Roy Morgan’s analytical instruments together with the highly effective psychographic segmentation of Roy Morgan Helix Personas present distinctive depth to understanding the purchasers Australia’s quick meals restaurants are chasing and what meals and providers these clients favor to take pleasure in – and the place to seek out them.”

For feedback or extra info please contact:
Roy Morgan – Enquiries
Office: (+61) (03) 9224 5309
askroymorgan@roymorgan.com





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