Baby food bottle company Subo scores $120,000 Shark Tank investment from Steve Baxter


A Melbourne couple who had the purpose to ‘revolutionise’ child food bottles have managed to attain $120,000 on the newest episode of Shark Tank, after entrepreneur Steve Baxter was enthused by the progressive product. 

Husband and spouse duo Julie-Ann and Glen Mayer based Subo in 2012 after a ‘lightbulb’ second with an empty toothpaste container led to the 2 conceiving an concept for a non-squeeze child food bottle. 

Locally made and manufactured, the bottle has a one-way air valve on the backside, permitting for food to be pushed simply via the spout on the prime because the consumer sucks it out, decreasing mess at what the creators referred to as ‘probably the most hectic a part of the day’.

Subo’s child bottle is not restricted to only liquid, nevertheless, with the bottle with the ability to be used for chunkier substances, together with Weetbix and spaghetti. 

Entering the ‘tank’, the couple confidently pitched their concept, earlier than asking for a $120,000 investment for a 12% stake within the enterprise, valuing Subo at $1million. 

Entrepreneur Steve Baxter was fast to leap on board the product, stating: ‘I’m in your journey, I’ve acquired a pair of 30-month-olds. This to me is a godsend. It’s so properly constructed, you identify your worth.’

The option to manufacture the product in Australia has additionally been a big profit for Subo, with the founders saying they made the choice not solely to help the native manufacturing business, but in addition for the facility Australian Made items have in worldwide markets.

Glen stated, ‘A variety of nations love Australian Made child merchandise, and we needed to make sure if we export the product we could possibly be a part of the Australian Made marketing campaign and use that iconic emblem.’

‘We have some abroad distributors that stated they wouldn’t have seemed twice at our product if not for that emblem.’ 

The duo say their plans proper now are on fast-forward, because of Shark Tank, as they’re shortly monitoring their objectives of worldwide enlargement into US and Chinese markets that in any other case would have taken years to develop.

You can take a look at Subo here



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