THE easiest concepts are sometimes the best. When HWY lodge advertising supervisor Christine McAuliffe noticed a Facebook web page referred to as Parma for a Farmer she knew that the Anzac Highway pub ought to become involved.
Parma for a Farmer makes donating to drought-affected farmers straightforward. Order a parmigiana at a registered pub, cafe or restaurant and a greenback goes to the Buy a Bale campaign, which delivers free bales of hay to farmers in want proper throughout Australia.
Buy a Bale has simply dedicated to utilizing all SA funds raised to assist SA farmers in want.
“As soon as I saw it I mentioned it to my venue manager and he said ‘that’s fantastic, let’s not do $1 for each parmi, let’s do $5’,” Mrs McAuliffe stated.
“We always try to use local produce and support our local farmers. We’re a local, family-owned business so we want to support those who support us.”
Onion and carrot farmer James Smith from Bowhill stated the campaign raised consciousness amongst individuals in Adelaide and different cities concerning the plight of drought-hit farmers.
“I think this is a great idea,” the 29-year-old stated.
“A lot of places are getting onboard, which is great, and $5 bucks from every parmi here is amazing – very generous,” he stated.
Charles Alder, CEO of Buy a Bale, described the success of Parma for a Farmer as “phenomenal”. And he’s filled with reward for Bendigo cake-maker Amanda Kinross, who noticed photographs on TV of farmers doing it robust and dreamt up the Parma for a Farmer idea.
“Amanda got here up with the unique concept and stated ‘I’m fundraising for you guys, right here’s an concept and right here’s what are you able to do with it.’
“Now, you possibly can go to the pub and purchase a parmi or you possibly can go browsing and purchase a bale – which is what individuals are doing of their tons of day-after-day in the mean time. It’s $20 to purchase a small bale, $100 for a big. And we ship these bales free to farmers.”
Alder stated that Buy a Bale has had over 1000 farmers in an emergency state of affairs contact them this yr.
“And that number’s growing at 50 a day. Demand has gone crazy,” he stated.
“But on the availability aspect, the variety of corporates and fundraising occasions, and simply how Australian communities within the cities are feeling a number of the ache and anguish of our farmers – it’s by no means been like this earlier than.
“The present peak of curiosity from the town to the bush is introduced out by means of the simplicity of this campaign. I feel the parmigiana might be second solely to the meat pie as a favorite Aussie meal – in entrance of fish ’n’ chips. I feel it’s quirky and incredible.”
Campaign founder Ms Kinross says she estimates the campaign now has over 1000 venues.
The HWY is serving up hen and beef parmis, with $5 from every one bought going to Buy a Bale. Their Parma for a Farmer campaign runs from Aug 12-19, however examine the hashtag #parma4afarma for pubs, eating places, cafes and retailers who’re becoming a member of the campaign all through August.