Rapidly increasing franchisor Dominos Pizza’s annual outcomes have delivered upsized gross sales and income attributed instantly to the success of its in-house on-line platform and proprietary gross sales know-how.
Now, its chief government Don Meij says he’s out to conquer the ‘Internet of Food’.
In a testomony to Australia’s love of comfort meals and our uncanny means to export it, on-line gross sales at Dominos Pizza Enterprises surged 19.four % for the yr, a bounce of $269 million and topping out at $1.655 billion.
Online ordering, whether or not it’s by app, telephone or desktop now accounts for 63.9 % of complete group gross sales, Dominos reckoned in its outcomes revealed on Tuesday.
The secret – and specific details behind Dominos tech are scant in its outcomes – seems to be a technique that’s tightly coupled ongoing improvement of its core apps with its proprietary ordering and level of sale techniques.
Underpinning the surge, Dominos famous the uptick in orders was the pushed by a “whole system now operating on the OneDigital platform” with additional vital improvements on the boil.
These, the reasonably priced pizza maker says, embrace “Pizza Checker, AR Pizza Chef and our next generation iPhone App launching in FY19”.
It’s not the first time Dominos has sought to seize a entrance-finish know-how benefit to entice clients not prepared to wait.
In 2015 the addition of GPS tracking to show customers deliveries in progress was cited as a trigger for rise in annual internet revenue after tax (NPAT) of round 40 % to $45.eight million. Full yr NPAT for the yr ended 1 July 2018 was $136.2 million.
The consistency of the Dominos platform has additionally given it a springboard into Europe, Japan and a slice of the extremely contested US market. The firm made some extent in its investor presentation that it’s sharing know-how learnings at a worldwide degree.
Dominos has by no means been shy of baking in tech, pioneering the use of synthetic intelligence to increase people to better control the consistency of its pizza toppings.
Digital success, like pizza, additionally appears to be one thing Dominos chairman and billionaire proprietor of burger joint Hungry Jacks, Jack Cowin prefers shared round.
Dominos longstanding CIO, Wayne McMahon, recently left the pizza business to tackle the chief digital and know-how officer position at Hungry Jack’s proprietor Competitive Foods Australia.
McMahon’s successor at Dominos has been named as Terry Powell, who comes from a stint main the know-how division for Suncorp’s insurance coverage enterprise.
There’s additionally an existential factor in the push for dominance in digital supply. With fast service rivals like McDonalds leaping onto Uber Eats as each a advertising and supply car, each Meij and Cowin have levelled broadsides at gig financial system meals supply providers.
Talking to Dominos’ outcomes, Meij stated “one of the significant achievements this year was the transition of our Australian employees to the Modern Fast Food Industry Award” – a shift that occurred after the office umpire tore up its earlier industrial instrument.
“Our team members are paid among the highest rates in our industry,” Meij stated, including that thius included penalty charges and mileage – circumstances that the Transport Workers Union are pushing to be utilized to the bicycle field business that’s been spawned by on-line supply.
That push lately noticed Foodora throw in the towel and pull out of Australia, a transfer unlikely to have phased Dominos administration.
For the time being it’s on-line pizza so far as they eye can see for Don Meij.
“We believe there is significant upside by continuing to capture a significant share of the growing takeaway retail food ordered online, what we call the Internet of Food’, which is worth more than $1.7 billion in Australia alone,” Australia’s supply boy in chief stated.