When Ben Woodhouse and Dustin Boughton obtained collectively in 2003, that they had an inkling of an concept about how they might make life easier for food manufacturers across Australia.
In May of that yr, Maxum Foods was born and now the corporate staff greater than 30 employees at its headquarters in Brisbane and dry mixing facility in Melbourne.
“We saw a gap in the market due to multi-nationals, which although they are big, high-quality companies, they were slow movers,” stated Woodhouse.
“Small to medium-sized clients often order merchandise for supply the subsequent day. What we discovered was that some multi-nationals and even distributors, have been sluggish to maneuver to accommodate these clients. They have been lacking an enormous area of interest and have been letting clients down. That actually made us begin the bones of Maxum Foods – so as to add a degree of service to not solely assist clients however the huge suppliers, too.
“What has occurred over time is that we’ve grown so organically, and we achieve this a lot quantity, that we additionally now attraction to the multi-nationals,” he stated.
“All of these multi-nationals are using us because we cannot only service to those levels, but we are competitive because we buy so much volume.”
Over time, Maxum has developed what it calls ‘eight value pillars’ that not solely drive the corporate’s enterprise, however that of its clients, too.
Incorporating a part of the corporate identify, these pillars are MaxFull, MaxAttain, MaxTech, MaxFX, MaxJoin, MaxIQ, MaxPerform and MaxProtected.
But what do these values embody?
MaxFull means the corporate is a one-stop dairy shop.
Any producer that requires a variety of dairy elements can go to Maxum Foods because the one provider of those merchandise.
It means they don’t should have open accounts with 5 or 6 different corporations. They have one level of contact.
“A good example is one of our customers on the Gold Coast. They are a major repacker of dairy products and they use a whole range of milk powders,” stated Woodhouse.
“Generally, they must go to 3 or 4 totally different manufacturers to supply every totally different powder, purchase as an alternative, they arrive to us and have just one account.
“We can exit and supply all dairy merchandise. Anything from butters and fat to cheese and milk powders. As lengthy as it’s a dairy ingredient that will get utilized in food manufacturing,” he stated.
MaxAttain refers back to the international attain of the corporate. Maxum Foods sources most of its product from Australia, New Zealand, most EU nations, the US and Canada.
This is among the major causes, the multi-nationals particularly, work with them, stated Woodhouse.
“For example, when dealing with a multinational, we’ll get at least one product approved from each continent for them to choose from,” he stated. “That provides them full scope.
“As lengthy as we approve a high-quality product for them, then we may give them probably the most aggressive supply each time their contracts get renewed. We do all that work for our clients.
“We get the import permits completed with the Australian authorities so the client solely wants to put an order and we ship it,” stated Woodhouse.
As the identify suggests, MaxTech includes Maxum offering technical options to its buyer base. The firm has a technical supervisor and his position is to assist clients – whether or not it’s recipe formulations or product substitution recommendation.
“A lot of the companies we deal with have a number of QA, research and development teams,” stated Woodhouse.
“They’re working behind the scenes to improve their products all the time and our job is to assist them. It is not to replace their roles. But some companies will take us in whole heartedly. They will want a full project management from us, while other companies will just use us for advice.”
MaxFX isn’t about particular results, however about Maxum providing its clients totally different pricing choices. Maxum does this through the use of derivatives markets – the CME in America, the NZX in New Zealand and the EEX in Europe. Because most suppliers of dairy merchandise don’t supply long-term pricing – they solely supply quarter by quarter – Maxum makes use of the derivatives to supply long-term costs for its buyer.
“Locking in these prices allows our customers to focus on what they do best, which is make high quality food products,” stated Woodhouse. “We take the risk and volatility out of the pricing for that period of time,” he stated.
Then there’s MaxJoin, which is principally the gathering of detailed operational details about our clients.
“Over the past 15 years we have built what we think is a very bespoke CRM system, which is all around food manufacturers,” stated Woodhouse.
“That means that the information we hold on each one of our customers and our suppliers is extremely detailed. Their product might need to be halal, it might need to be kosher. We have all the information required by the customer. What quality systems they have in place and what is required.”
MaxIQ is all about sharing market intelligence with its clients. The firm communicates with dairy corporations everywhere in the world – New Zealand, Europe and the US – each day. It collates all the knowledge it receives right into a consumer pleasant format and shares the knowledge with its buyer base to permit them to make higher procurement selections.
MaxPerform speaks for itself, stated Woodhouse. One of the main causes the corporate was born was that its clients wanted components delivered on time, in full (DIFOT).
“They don’t want to have to worry about getting their ingredients, or their ingredients are late, or they didn’t receive the whole order,” stated Woodhouse. “Max Perform is all about DIFOT requirements.”
Finally, there’s MaxProtected, which is all about food security. Maxum Foods has two individuals in its QA staff. For the primary 10 years of its existence, the corporate didn’t have a QA division – it relied on the QA divisions of its suppliers.
“If they were supplying the butter, then we would rely on our suppliers ticking all the boxes and crossing the t’s and dotting the i’s,” stated Woodhouse. “But what we found was that the more suppliers we were dealing with the more issues came up where product would come in and it would be out of spec. Our QA division makes sure the product is within spec which gives the customer peace of mind that what they have ordered and approved is what they are receiving. It’s a lot of work, which is a straight out cost to the business, but the feedback we have from our customers is that it eliminates so much work from their end. So, the value that gives us across our 500 odd customers in Australia and New Zealand wide means we think it is worth us investing in, to make our customers happy.”