Chinese customer numbers to Australia have grown by 13 per cent in the previous 12 months to 1.four million tourists who spent $10.9 billion, in accordance with Tourism Australia.
A spokeswoman for the federal authorities’s tourism company stated it was specializing in advertising Australia as a vacation spot for “free and independent travellers”.
“Our reason for focusing on the FIT segment is that we know that these travellers are most likely to stay longer, disperse more widely in Australia and spend more whilst they are here,” she stated.
Chinese tourists are big spenders too, spending greater than $eight,000 on a visit to Australia in comparison with a mean of $5,000 by worldwide guests.
Mr Seeto, a company government from Taiwan, is on an prolonged go to to Australia taking a look at property, buying, eating places and venturing past the town to places reminiscent of Wolgan Valley and the Hunter Valley.
Some of things on Mr Seeto’s itinerary are acquainted, however he was lured again to Australia by much less tangible points of interest too.
“Air quality is fantastic,” he stated. “We’re still surprised people drink from the tap. In Asia, no one does that.”
Simon Bernardi, the managing associate of Australia & Beyond Holidays, stated lots of his high-end clients needed to go to iconic places however not as a part of a crowd.
“They may want to see Bondi Beach but may choose to do it in a helicopter or a seaplane,” he stated.
“Many of our customers are looking for an authentic Australian experience and in many cases don’t want to necessarily see their countrymen on the tour, restaurants and activities.”
Mr Bernardi stated culinary experiences have been widespread in which tourists can see the place produce comes from and the way it’s produced.
His firm’s “seafood seduction” tour, for instance, takes tourists on a ship in Tasmania the place they will ask divers to catch recent fish and abalone, which is later cooked on board.
Another itinerary concerned flying a gaggle of Chinese tourists to Adelaide for lunch at a vineyard the place a barrel of pink wine was put aside to be bottled and despatched to them.
However, Mr Bernardi stated: “The difficulty is that public and even industry perception is that Asian tourists are cheap and the assumption remains that traditional US, UK and Western markets are where the greatest spend lies.”
We’re nonetheless stunned individuals drink from the faucet. In Asia, nobody does that.
David Seeto, a vacationer from Taiwan
Top inns have tailored to Chinese travellers by together with congee on breakfast menus, Chinese-speaking employees and “bottled and hot drinking water as they are mindful of water quality”, in accordance with Simon McGrath, the chief working officer (Pacific) of AccorHotels.
“Chinese travellers like dedicated check-in and check-out areas as well as private meeting areas in the hotel and smoking areas outside hotels.”
He additionally stated Chinese tourists had a robust want to remain near key tourism actions, purchasing areas and casinos.
Mr McGrath stated Bridge Climb, the Sydney Opera House and wildlife experiences have been bucket listing gadgets for Chinese guests in addition to duty-free buying influenced by items that have been costly in China.
Restaurants specialising in seafood and Angus and Wagyu beef have been additionally well-liked with Chinese travellers.
“They want unique experiences they can brag about to their friends back in China, and showcase on their social media,” Mr McGrath stated.
Mr McGrath stated there was additionally progress in area of interest markets similar to golfers, honeymooners who travelled for post-wedding photograph shoots and buyers trying to buy property.
“The luxury Chinese traveller is ready to spend however, Australian businesses often miss opportunities to increase revenue as they are unable to cater for Chinese payment methods such as Alipay and UnionPay,” he stated.
China briefly banned group excursions to South Korea final yr throughout a row over missile defences, however David Beirman, a senior lecturer in tourism on the University of Technology Sydney, stated he doubted whether or not current tensions between Australia and China would have an effect on the tourism business.
Dr Beirman will discuss trends in Chinese tourism to Australia as a part of a panel chaired by former NSW premier Bob Carr at UTS’s Australia-China Relations Institute on September 11.
But Yohei Okamoto, an affiliate lecturer in tourism and occasions at Murdoch University, stated Chinese customer numbers to Australia could possibly be affected by the state of China’s financial system, political and commerce relations between the 2 nations and Australia’s fame as a vacation spot.
“At the moment Australia is recognised as relatively safe place to visit,” he stated.