The RSPCA has launched a nationwide marketing campaign that focuses on Australia’s largest hospitality and food retailers who’ve switched to cage-free eggs.
The celebratory ‘Cage Free and Proud’ marketing campaign recognises manufacturers similar to McDonald’s, Subway, Grill’d Healthy Burgers, Nando’s, Harris Farm Markets, Arnott’s and IKEA, as industry leaders who’ve acted on shopper considerations and stopped sourcing eggs from battery cages.
They’re joined by nationwide retailers ALDI and Woolworths, which have made the dedication to phase-out cage eggs in store by 2025, and Coles, which can phase-out cage eggs in store by 2023.
RSPCA Australia humane food supervisor Hope Bertram stated the food services industry is the subsequent frontier in the trouble to rid Australia of battery cages.
“While the cage egg industry and legislation lags behind, Cage Free and Proud is about positively recognising those businesses that have made the right decision by their customers and are helping free smart, social, egg laying hens from cruel battery cages,” stated Bertram.
“The past five years has seen a significant shift in consumer buying behaviour, with cage-free eggs now leading the market share in the supermarket,” she stated.
“However, there are nonetheless greater than 10 million hens whose whole lives are spent in a barren wire cage, with area across the measurement of an iPad.
“The majority of these cage eggs aren’t going into family fridges; they’re going into food services – resembling cafes, eating places and catering companies- in addition to food manufacturing – packet mixes, mayonnaise, biscuits, muffins, and so forth,” stated Bertram.
“Australians have voted with their wallets in terms of shopping for cage-free cartons on the grocery store, they usually need cage-free when eating out and shopping for premadeand pre-packaged food too.
“The dedication from these main manufacturers exhibits there isn’t a excuse for the continued use of battery cages,” she stated.
“The future of egg production is definitely cage free. Through this campaign and beyond, we expect to see many more brands make the switch to cage-free eggs so they can also be Cage Free and Proud,” stated Bertram.
The Cage Free and Proud marketing campaign can be supported by a nationwide promoting and public relations marketing campaign that consists of print, outside, radio, tv and digital promoting in addition to communications actions.