In 2015, KFC Australia opened an ‘upmarket’ sit-down restaurant in Parramatta, NSW. Boasting an open kitchen and a hipster-friendly menu (purple quinoa seeds, anybody?) it was envisioned as the primary in a brand new chain of fancy KFC salad bars. Instead, it shut its doorways inside a yr and hasn’t been heard of since.
Okay, so I did not a lot ‘uncover’ this reality as ‘keep in mind’ it – I actually visited this ill-fated store for its launch the place I gave its meals a thumbs up.
The menu was clearly impressed by comparable “premium” quick meals eating places corresponding to Grill’d, with an emphasis on high quality and presentation over velocity of service. Unlike common KFCs, the burgers got here in crusty European-style bread rolls procured recent from Laurent Bakery.
As you’d anticipate, an array of distinctive elements have been provided at this restaurant, together with purple quinoa seeds, jalapeño sauce, avocado, diced carrot, basmati rice, corn salsa, shredded slaw, grilled hen and frozen custards for dessert.
It additionally used particular hen breast fillets that have been roughly 30% bigger than the fillets bought at KFC’s different retailers. (Fun reality: this required KFC to make use of an all-new cooking technique to make sure the greater fillets weren’t by chance served uncooked within the center.)
While the store did supply a number of conventional KFC fare, the emphasis was on the brand new wraps, burgers and salad bowls. As talked about, all meals have been ready in entrance of the client by way of an open kitchen just like Subway.
So what went incorrect? While I’m positive location and a scarcity of selling performed an element, the actual drawback was one among familiarity. Even when dressed up with particular salads and condiments, KFC continues to be KFC. Just check out this image of the Jalepeno Mayo Zinger salad bowl:
To quote a well-known, staunchly heterosexual Muppet: one among this stuff isn’t just like the others.
Also, regardless of all of the salad bar trappings, the meals truly wasn’t that wholesome. Most of the burgers packed in round 3500kJ of power which sort of defeated the proposed chain’s function.
With that stated, I would not thoughts seeing KFC take one other stab at a premium outlet. But this time, as an alternative of providing faux-healthy salad decisions, they should go within the reverse course. Call it a Black Label restaurant and provides us hen ‘n’ chips fried in tallow – identical to within the good ol’ days! Well, a man can dream.
You can relive the unique style check and marvel what may need been by way of the hyperlink under.
KFC is the newest quick meals big to launch an experimental “upmarket” restaurant in a bid to evolve and diversify. The swanky Parramatta-based outlet options an all-new menu, an open kitchen and (pending council approval) alcoholic drinks. We headed right down to the grand opening to attempt a few of its deluxe finger-lickin’ choices. Are Zinger patties and quinoa seeds a very good combine?
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