Australian Kingfish splashes into Chinese market



A premium Australian seafood firm has signed an settlement with a distributor in China as a part of its Asian progress technique.

South Australian firm Clean Seas Seafood, a worldwide chief in full cycle breeding, manufacturing and sale of Yellowtail Kingfish. Its non-exclusive settlement with Hunchun Haiyun Trading Co (HH) is the primary in what the corporate plans to be numerous non-exclusive agreements with Asian companions introduced within the subsequent yr.

Clean Seas has lengthy been the market chief in Europe and Australia and final yr launched a marketing campaign to extend gross sales to North America and Asia.

Based within the Northeastern Chinese buying and selling hub of Hunchun, HH has a confirmed premium seafood distribution functionality with annual gross sales of King Crab of about 6000 tonnes. It has grown strongly since its basis in 2014 and distributes stay, recent and frozen merchandise to premium eating places and meals service retailers throughout China.

Clean Seas Seafood CEO David Head stated there have been robust synergies between HH’s premium King Crab merchandise and Clean Seas’ Kingfish.

“We are excited to secure a distribution partner of Hunchun Haiyun’s reputation and capability,” he stated.

“This partnership represents a material step forward in executing our international growth strategy.”

Head stated Clean Seas had met with greater than 20 potential strategic companions in Asia, greater than half in China, who had present gross sales, advertising and distribution capabilities with different premium seafood merchandise.

“In addition to these potential strategic partners, we have also been meeting with end user customers and their suppliers including international hotel chains with multiple premium properties and restaurants across Asian markets,” he stated.

“We are additionally in discussions with quite a few main meals exporters in Australia with present provide channels into premium Asian seafood markets.

“We expect to formalise a number of non-exclusive distribution partnership deals across these channels over the coming 12 months.”

Yellowtail Kingfish with its creamy white to pale pink flesh is understood for its sashimi qualities however can also be gaining traction as a flexible cooked product.

Clean Seas Seafood is the most important aquaculture producer of Yellowtail Kingfish outdoors of Japan. Its Kingfish are grown in South Australia’s Spencer Gulf, which additionally help international Western King Prawn and Southern Bluefin Tuna industries. The gulf is fed by the Southern Ocean and has a direct line of sight to Antarctica some 3500km to the south.

The majority of Clean Seas’ Kingfish are bought entire and recent and are airfreighted around the globe in refrigerated containers with FY2018 gross sales up 15 per cent to 2640 tonnes.

However, a brand new processing plant and speedy freezing know-how commissioned in Adelaide this yr has helped the corporate enter new markets.





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