Coles launches new Stikeez collectable campaign post-Little Shop


Brace yourselves, mother and father — as a result of Australia’s newest collectables craze is simply days away.

Hot on the heels of its wildly profitable Little Shop campaign, grocery store big Coles has simply revealed particulars of its newest providing, Stikeez.

This time round, Coles has partnered with the Healthy Kids Association in an effort to encourage Aussie kids to eat extra recent produce.

Stikeez — and the related Coles Fresh Rainbow Challenge — is designed to make wholesome consuming enjoyable, with 24 mini fruit and veggies to gather.

Some are named after precise Coles producers, resembling Marie the Mango which represents Marie Piccone from Manbulloo within the Northern Territory, Carlo the Cucumber drawing inspiration from Carlo Pippo from Fresh at Heart in Ballina, NSW and Sunny the Strawberry hailing from Sunny Ridge Strawberry Farm in Main Ridge, Victoria.

From Wednesday, February 13, clients can obtain one free collectable for each $30 they spend in store.

Meanwhile, the Rainbow Challenge encourages households to trace their fruit and vegetable consumption by crossing off all of the fruit and vegetable colors of the rainbow every day.

Families can even decide up free posters to assist hold monitor of the recent produce of their eating regimen.

Coles Fresh Ambassador and superstar chef Curtis Stone has additionally helped create the problem by creating easy-to-prepare recipes for kids to make with their mother and father.

“As a parent I know how hard it can be to get kids excited about eating their veggies so I’m really excited about helping to make them fun and tasty with my colourful recipes like ‘broc tots’, eggplant chips and rainbow pizzas,” he stated.

“I can’t wait to see how Aussie families bring the Rainbow Challenge to life and have fun eating delicious healthy food.”

Coles chief working officer Greg Davis stated he anticipated the new craze to be successful.

“We know our customers love new and exciting campaigns that make shopping fun. In this case we’re bringing to life our fresh produce to help parents encourage their kids to try new types of fresh fruit and veggies,” he stated.

“We’re thrilled to have partnered with Healthy Kids Association to create the Coles Fresh Rainbow Challenge which helps parents reward their kids for eating more healthily.”

Collectables mania was kicked off by Coles final July, with households scrambling to get their palms on 30 mini toy variations of common grocery staples together with Weet Bix, Vegemite and Nutella through the unique campaign, which was adopted up by a particular Christmas edition in December.

Shoppers scored one free toy with each $30 spent in-store, and earlier than lengthy, it had turn out to be a well-liked development, with some gadgets reportedly being bought on-line for astronomical costs as mother and father tried to amass the complete assortment for his or her kids.

It was so in style Facebook teams devoted to swapping the toys started popping up on social media and swap days have been held in some Coles shops.

But it wasn’t with out controversy — there was widespread fury when Little Shop cases bought out throughout the nation.

The solely choice left to disillusioned kids and fogeys was on-line marketplaces corresponding to eBay, the place a number of of the coveted gadgets have been being bought for as much as $35 a pop, with an entire Christmas assortment together with the case and all 5 collectables on sale for an eye-watering $100.

Another scandal was unleashed when an Aussie mum of three took to the closed Coles Little Shop — Minis Swap Group Australia Facebook group to disclose her personal mom had overheard employees “bragging” about swiping the coveted collectable cases used to house the minis within the NSW city of Yamba.

Stikeez collector instances shall be obtainable for $four and a variety of drink bottles, plush toys, snack bins and pouches may even be available in shops and on-line.

Continue the dialog @carey_alexis | alexis.carey@news.com.au





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