Diversity of Spanish cuisine a ‘key promotional tool’ for wines

Industry physique Foods and Wines from Spain within the UK plans to ramp-up meals and wine pairing occasions as a approach of showcasing ‘modern Spain,’ the general public entity’s new director informed the drinks enterprise. 

Fernando Muñoz stated Spain’s numerous gastronomy cuisine can be a key promotional focus for wines going ahead into 2020.

An enormous half of the marketing campaign, he stated would concentrate on meals pairing with premium “natural and biodynamic’ wines, he stated.

“We want to showcase the modern Spain rather than the traditional side of the country,” Muñoz stated. “Spanish producers are increasingly making organic and biodynamic wines.”

New Spanish authorities figures present that Spain is the EU nation with the most important natural winery space.

Organic manufacturing in Spain grew greater than ten-fold, from 11,841ha in 2001 to greater than 113,000ha in 2018, and now accounts for near 12% of the nation’s complete winery space.

Muñoz’s appointment as the brand new director of Foods and Wines from Spain comes after María José Sevilla retired from the place in 2017.

He was beforehand based mostly on the Spain’s commerce and business workplace in Hong Kong and has labored for Spanish authorities in Australia.

Marianne Rodriguez will proceed in her position as assistant director of Foods and Wines from Spain.

Muñoz spoke to db on the 2019 Wines from Spain awards presentation held on the Spanish embassy in London on Tuesday.

He stated this yr’s award-winning wines can be listed on the Iberica eating places within the Britain run by Michelin starred chef Nancho Manzano.

The high quality of natural white wines, which accounted for greater than 30% of the profitable wines, stood out at this yr’s awards presentation.

Raimat’s El Niu de la Cigonya, a mix of Xarel-lo, Chardonnay and Albarino, Pansa Blanca 2018 and El Grifo, a Malvasia wine from Lanzarote producer Bodegas Secco have been among the many award-winning white wines.

Muñoz stated half of the marketing campaign subsequent yr to advertise Spanish wines with meals would come with new workshops with importers and commerce professionals and unbiased wine retailers in addition to a rise in tasting occasions in British cities outdoors of London.

“The food and wine angle is natural for Spain, if you’re drinking in a bar in Spain you almost always have something to nibble on as well – ‘pintxo culture’ has captured people’s imagination and this is definitely something which could be built on,” stated Jo Lory, a supervisor at Indigo Wines, a UK wine distributor.

“We are noticing a flourishing of the on-trade outside London so it makes sense to host more activities outside of London,” Lory stated.

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