Grill’d boss sends panicked email to staff ahead of media expose

The managing director of Grill’d has despatched a panicked message to staff ahead of an upcoming media article that’s anticipated to increase considerations concerning the firm’s coaching program.

Simon Crowe, who based the wholesome burger chain in Hawthorn in 2004, despatched an email to staff at 5.45pm on Wednesday night time titled “urgent update”.

A replica of the email was posted to Twitter by UTS journalism student Alex Turner-Cohen, who has beforehand written for

“Any suggestion that we have fallen short of our values is one that I take very seriously,” the email stated.

“We are conscious of a pending media story that may wrongly declare we have now labored towards the pursuits of our franchise companions, and our restaurant groups, together with how we conduct our coaching.

“At Grill’d we’re all the time in search of to enhance our enterprise techniques and processes and we’ve labored exhausting to make Grill’d a spot of work that folks can take pleasure in, together with enhancements to the standard of Grill’d coaching.”

An accompanying video message was posted to Twitter by another user.

“It’s actually come to our attention that there’s a media article about to be released about Grill’d challenging who we are relative to our treatment of franchise partners, the treatment of our teams, and even the culture at Grill’d,” Mr Crowe says within the video.

“I personally am very proud of what we’ve created, I hope you’re too. The intent of that is to offer you an perception to what may lie ahead.

“But I additionally needed to level out that our values of ardour, management, possession and belief have been half of our material because the starting they usually stay.

“That’s how we’ll interact with you, we’ll pay attention, we’ll study and we’ll all the time attempt to make Grill’d a greater place than she is in the present day. The function of our enterprise is unchanged. It’s to positively impression the lives of our individuals and our communities.

“I would like you to get behind that, I do know you do, it’s the essence of what occurs in our eating places delivered by you guys with perception, with management, with coaching, with that pizzazz that makes Grill’d and superb place to be.

“Thank you in your help — bleed relish.”

In a press release to, a Grill’d spokesman stated: “Grill’d began out because the little Australian burger joint that has, over 15 years, grown from one start-up outlet to over 130 native companies.

“We are immensely proud of the alternatives we have now offered to many hundreds of Australians since we opened our first restaurant in Melbourne in March 2004. We are additionally proud of our individuals, our product and our tradition.

“Any suggestion we’ve got fallen brief of our excessive requirements can be handled very significantly.”

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