Masterclass

5 Is it really a 'special deal'?

It’s easy to be distracted by bright signs and shiny packages when you step into a supermarket. Think of it as an obstacle course where your shopping list is your guide through the maze of marketing trickery!

Special deals

The temptation of special deals can entice you into spending more money on food you didn’t plan to buy and don’t actually need. 

Remember the last time you bought too much of something that didn’t get eaten and was thrown away? It might be fantastic that you can get three tubs of yoghurt for $5 - but you’re actually wasting money if it ends up in the bin.

If you’re tempted by a special deal then ask: 

  • Is it a product on your shopping list?
  • If so, could you make more of the meal you’re planning and save leftovers to eat later?
  • Could you break it down and store small portions in the freezer to use later?

Bulk buys

Buying in bulk is okay if it’s food that you’ll eat regularly, or if it stores well. Good bulk buys include things like: olive oil in a 3 litre tin, large jars of Vegemite, or dried pasta.

Think about whether you have enough space to store bulk buys, especially if it’s something like meat that needs a large amount of freezer space.

Image of food trying to sneak into a shopping cart and being caught out by the shopping listview full size image

Tips

  • It’s probably best to leave a special deal on the shelf if you’re not able to eat it all before its ‘use by’ date
  • If the distraction of special deals proves too hard to ignore then challenge yourself to buying one less special deal a week

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